In 1968, Ford froze the original Ford Bronco and Santa Claus stopped by Dearborn and checked out Ford Product Development’s cold room labs to ensure the “Goes Over All Terrain 4×4” was ready for his needs. Unfortunately, those pictures never were used in any marketing material for Ford but remained only in the archives.
Today, Ford is remaking this never-before-seen classic. Pictured in the remake, Santa is now back in the 30-degree below-zero cold room with a 2021 Bronco 2-door Outer Banks with Sasquatch Package, Brush Bar and Modular Front Bumper. Of course, the ice-covered Gen VI Bronco is lacquered in holiday-fitting Race Red clear coat.
Jon Melton from Bronco Nation went behind the scenes and captured some video from the day. Hope you all enjoy.